Just got sent this from Hitcher at Zeal:~
MEDIA CALL TO ‘BB JAM 09’ EVENT
WHEN: 12.00pm, Saturday 26th September 2009
WHAT: BMX Box, the North East’s freshest BMX store, Zeal BMX Team Riders, and Sunderland City Council come together to host a massive BMX event to promote helmet awareness and the skills of North East BMX riders.
WHERE: Silksworth Skate Park, Silksworth Sports Complex, Silksworth Lane, Sunderland SR3 1PD.
PHOTOS / FILMING: Live demonstrations from Zeal Riders and local BMX riders from 12.00pm onwards
INTERVIEWS: Lee Southern, Managing Director of BMX Box, and James Hitchcox, Owner of Zeal BMX, will be available for interview from 12.00pm – 4.00pm
If you would like to attend the media call, please contact Lee Southern on 0191 5238844, or email lee@thebmxbox.co.uk.
PRESS RELEASE
BMX EVENT AIMS TO GET MESSAGE INTO HEADS OF RIDERS
A massive BMX event is taking place in Sunderland this weekend, and the organisers are hoping it will provide an opportunity to prevent future injuries of young people in the city.
The BMX Box, in Silksworth, has arranged the BB Jam ’09 alongside Sunderland City Council and Zeal BMX Team Riders. The event, which takes place at Silksworth Skate Park, is expected to attract over 100 riders from across the region. Whilst the emphasis will be on bike skills and showcasing local talent, BMX Box Managing Director Lee Southern is hoping to raise awareness of the importance of wearing a helmet when riding a BMX.
Lee Southern said: “Many local riders use our store, so I’m acutely aware of the amount of BMX accidents that take place through seeing the lads’ injuries. The infuriating thing is that most of these injuries could be prevented by simply wearing a helmet.”
Driven by the amount of non-helmet related injuries Lee has seen since opening his store in April, he was happy to work alongside Sunderland City Council with a view to organising an event to promote helmet wearing.
Lee continues: “Wearing a helmet when riding isn’t a legal requirement, and we don’t want the event to be all about the doom and gloom of what ‘might’ happen. However, we think if we can just gently get the message across that a helmet can save your life, whilst also giving the riders a great show to be part of, it may help to make a big difference.”
www.thebmxbox.co.ukwww.zealbmx.com Regards
Lee Southern (Managing Director)
The BMX Box Ltd
James Hitchcox
Zeal bmx Distribution
42 Parkfield ave
Harrow
Middlesex
HA2 6NP
UK
office 0208 428 6107
mobile 07739 189045
www.zealbmx.comwww.zealbmx.blogspot.comwww.focale44bikes.comwww.bsdforever.com www.superstarbmx.com www.mankindbmx.com www.sputnic-bmx.com www.standardbyke.com www.alonebmx.co.uk 
