It seemed to start off as a laugh, but seems to be getting out of hand now.
Can't see why that needs to be an option available to members.
I can see the funny side of it, but how long before it turns nasty and someone gets screwed for it.
won't be long before someone changes their name to someone else, sells some fictitious goods and takes the money and runs with the buyer thinking he's bought of a reputable member.
i think the owners and mods need to consider this, before a scammer screws the credability of your site.
i'm sure it's all done in jest at the moment, but think about the consequences a scammer could cause.