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S&MMusical equivalent: Punk / DC Hardcore (Especially strange as they came from squeaky clean BMX racing)The DIY nature of the company gave a feeling of “I could do that”, and in fact, many tried thanks to S&M.StandardMusical equivalent: German techno / Kraftwork, or maybe Yngwie Malmsteen (guitar soloing god)Ultra tech, pretty much untouchable riding. Uncompromising attention to design and detail, regardless of cost and weight.HoffmanMusical equivalent: David Hasselhoff. It’s all about the front man, however bad the music!You can't outline it more accurately than that!
HoffmanMusical equivalent: David Hasselhoff. It’s all about the front man, however bad the music!