Read the description again Rob
Here is just one of the many benefits
'has the H in the top cap cut all the way through so that the knurling of the bars is visible for the rider'
People in the know are happy to pay for these kind of valuable features, surely you must have an idea what's it like to be out on a ride and suddenly wonder if your handlebar knurling is still there? this excellent design means you don't have to get your allen keys out every time to check